Gylliayn: Fearless professional purposeful detailed artist with meaningful solutions.
what is Design ROI?
“Money buys, but Emotions sell.”
How to maximize the ( ROI ) Return on YOUR Investment in Your Hospitality Design!
- Companies that enhance the customer experience at EVERY touch point, are using design to enable product and service innovation.
- Gylliayns Designs are being used to increase customer satisfaction and develop communities of customers .
- Brand perception, loyalty and familiarity are affected by her design.
DESIGN IS A CREATIVE ACTIVITY WHOSE AIM IS TO ESTABLISH THE MULTI- FACET QUALITIES OF:
- OBJECTS
- PROCESSES
- SERVICES
- AND THEIR SYSTEMS IN WHOLE LIFE CYCLES
-The International Council Societies of Industrial Design
Gylliayn Definition of Design:
- Design as a competence
- Design as a process
- Design as a service
- Design as an outcome
Gylliayn Design can be MEASURED and PRACTICED at three levels:
- Sensatory
- Tactile
- Emotional
- Design is considered to play a role in enhancing competitiveness.
- Most companies STILL view design narrowly as compromising product design or visual appearance enhancement.
The understanding of design as a Comprehensive Function with Benefits for Business has not yet completely taken hold , but is quickly catching on!
- Design must be applied strategically and continuously in order to have a favorable effect on sales.
Gylliayn Design is functionally and experimentally innovative to enhance your financial performance.
No Design vs Design, that is Design Roi Question!
Measuring your Design ROI
Your Design ROI can be Measured by the BENEFITS of Design related to :
- PRODUCT
- SERVICE
- SPACE
- BRAND
The four produce certain BENEFITS IN operative strategic and tactile levels.
- When we DEFINE the Benefits you are looking for and the design activities that will be used, we then can define what is to measured.
- The objects of the design are the Tools.
- The Benefits of the design will function as the targets.
- Metrics can be met by tracking the number of IMPRESSIONS of targets and impacts on cash flow.
Brand Strengthening
Expandability
Repeatability
Innovation
Learning
Increased Process Efficiently
Shorter Time to Market
Differentiate
User Satisfaction
Aesthetics
Visibility
Life Cycle Optimization
Meaningful
Material Choices
QUALITATIVE > QUANTITATIVE > FINANCIAL
Gylliayn Design strategically creates on the benefits from :
Sensatory | Tactile | Emotional
The BENEFITS from these three qualitative implemented and designed can be measured quantitative and financial.
Increased in Customer Satisfaction leads to Greater Cash Flow!
Qualitative > Quantitative > Financial
Design is seen as an investment.
Ready to get started?
I am too!
let's get a little deeper- The Touchy Feely Version!
Welcome to YOUR Hospitality Home.
The place you put your time and energy in every day for your guest. I cannot help you with the food and beverage, however I have your back with design, branding and all the things you may have overlooked that are just as important if not more...
It is usually what gets them in the front door.. the FEELY and TRUST part...
I became very interested and enlightened to the way people react to certain things .
Spending years accepting , opening my self up to be conduit ,
keenly attuned steeped into the beauty of raw emotion.
As a Conduit, I reflect deeply held, secret longings of the heart and this is an extremely powerful gift.
- Creative Observation.
People are emotional beings looking for THINGS they can relate too.
I have learned to go ALL IN for what I believe or it won't matter to myself or to those around me.
I put everything I have and am into every project.
I take time to feel what it is EXACTLY I am to create.
The emotion,
the vibe,
the before ,
during
and after
EMOTIONAL VIBE.
People remember how you made them FEEL.
But First that FEELING has to come from you, your environment , brand culture everything that is in and around YOU in order for it to be
TRUE.
TO LAST.
TO BE REMEMBERED.
HONEST,
SINCERE .
- By using your real estate space you already have as marketing touch points , going beyond your four walls increases the emotional connections to your guest and brand awareness, thus maintaining your loyal guest and INSPIRING new ones!
People are INSPIRED by EMOTION from the slightest little DETAIL!
It speaks VOLUMES!
They feel and SENSE
- SAFETY,
- SECURITY and most of all ,
- they feel and SENSE you CARE and RESPECT YOURSELF enough to
- CARE AND RESPECT THEM!
I have Studied vibrations that we are drawn into-and Why.
- Colors,
- People,
- Places,
- Things,
- Objects,
- Texture,
- Location,
- Smells,
- Music
- and more,
- you name it...
- Everything Counts!
This has allowed me to observe environments without being influenced by media , fads or trends.
- My 3 DIMENSIONAL Marketing - Sensatory | Tactile | Emotional bring touch points alive creating your custom Brand Advocates .
I bring Tactile Touch Points to life creating and INTEGRATING a branded environment they can sense, feel and touch!
- I know you care about the way YOUR GUEST FEEL when they enter and long after they have left.
You want to create MEANINGFUL EMOTIONAL memorable moments!
They will come back again and again telling ALL their Friends what an awesome experience they had !
- This will increase your ROI allowing you to
- expand,
- create
- and flourish successfully for years to come!
We are all connected .
GYLLIAYN MEANINGFUL MARKETING
Guest Desire Emotional Connections!
If you are ready to get started, I would love to consult with you at your convenience!
Gylliayn ( g )
Contact:
Take a look !