In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.
Gylliayn uses what every human neurologically resonate with.
An overall diagnosis
vision, touch, and smell .
An observation .
In Gylliayn's case, " A Creative Observation".
Sensory assessment aims to quantify and describe, in a systematic manner, all human perceptions when confronted with a product or object .
(the way interaction with the product feels)
‘People are drawn to tactility because they are seeking something “real”.
We spend so much of our time in the digital world – something natural brings us closer to reality.’
Aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal.
This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.
Emotional design: visceral, behavioral and reflective level.
The importance of creating fun and pleasurable products instead of dull and dreary ones.
Gylliayn helps a product evoke an emotion when the user is interacting with the product.
People can more easily relate to a product, a service, a system, or an experience when they are able to connect with it at a personal level .
A Touchpoint is an influential action initiated by a communication, a human contact or a physical or sensory interaction.
Each touchpoint is a message that literally "touches" a customer in some way.
Collectively, touchpoints create the customer's experience.
brings awareness to A BRAND Story by using touch points and these 3 senses. Sensatory | Tactile | Emotional . Bridging the gap between you, your story, your community ( Local Relevance ) and your why.
She is very heart centered and intuitive interior brand artisan who has an eye for seeing creative possibilities.
Maya Angelou — 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'
Gylliayn ( aka "G" )
Interior Brand Artisan
The Other Side of Touch Points!
I became very interested in the way people react to certain things. People are emotional beings and look for THINGS they can relate too. I have learned you have to go ALL IN for what you believe or it won't matter to yourself or to those around you.
People remember how you made them FEEL.
By using your real estate space you already have going beyond your four walls increases the emotional connections to your guest and brand thus maintaining your loyal guest and INSPIRING new ones!
People are TRIGGERED by EMOTION from the slightest DETAIL!
They feel and SENSE SAFETY, SECURITY and most of all they feel and SENSE you CARE and RESPECT YOURSELF enough to CARE AND RESPECT THEM!
I have read books on NLP- - NEURO-LINGUISTIC PROGRAMMING about 15 years ago. Along with Quantum Physics, EBD- Evidence Based Design, Biophilic Design and Aikido .
Studying for years getting beneath what is seen ON the surface.
The vibrations we sense. The vibrations that we are drawn too.
Colors, People, Places, Things, Objects, Texture, Location, Smells, Music and more, you name it...
Unapologetically embracing who YOU are.
This has allowed me to observe environments without being influenced by media , fads or trends.
Caring about YOUR message your true story, it's essence , the backstage THAT NO ONE SEES , your CULTURE of YOU, your brand, your story..
My 3 DIMENSIONAL Marketing - Sensatory | Tactile | Emotional bring touch points alive creating your custom Brand Advocates .
I bring Tactile Touch Points to life!
My intuition guides me to create and INTEGRATE a branded environment .
Because I know you care about the way YOUR GUEST FEEL when the enter and long after they have left.
Just like going INTO someones home
for THE VERY FIRST TIME!
The way they feel when they enter, what resonates with them , intrigued them to feel safe enough come inside.
To be curious and relaxed to look around feeling at home , warm and respected.
What MEMORABLE LONG LASTING LOVING CARING MEANINGFUL FEELING will they have to take with them when they leave SO they will want to
again and again?
AND- tell ALL their FRIENDS what an awesome experience they had !
We are all connected and desire to
live a long loving meaningful life in a community that is connected and cares.
No matter where we are from or for how long .
Gylliayn ( g )
I am inspired by the 1920's, 30's and 40's. Kind of an old soul, I guess!
Hope it puts a smile on your face! :-)