In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.
Gylliayn uses what every human neurologically resonate with.
An overall diagnosis
vision, touch, and smell .
An observation .
In Gylliayn's case, " A Creative Observation".
Sensory assessment aims to quantify and describe, in a systematic manner, all human perceptions when confronted with a product or object .
(the way interaction with the product feels)
‘People are drawn to tactility because they are seeking something “real”.
We spend so much of our time in the digital world – something natural brings us closer to reality.’
Aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal.
This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.
Emotional design: visceral, behavioral and reflective level.
The importance of creating fun and pleasurable products instead of dull and dreary ones.
Gylliayn helps a product evoke an emotion when the user is interacting with the product.
People can more easily relate to a product, a service, a system, or an experience when they are able to connect with it at a personal level .
A Touchpoint is an influential action initiated by a communication, a human contact or a physical or sensory interaction.
Each touchpoint is a message that literally "touches" a customer in some way.
Collectively, touchpoints create the customer's experience.
brings awareness to A BRAND Story by using touch points and these 3 senses. Sensatory | Tactile | Emotional . Bridging the gap between you, your story, your community ( Local Relevance ) and your why.
She is very heart centered and intuitive interior brand artisan who has an eye for seeing creative possibilities.
Maya Angelou — 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'
Gylliayn ( aka "G" )
Interior Brand Artisan
The Other Side of Touch Points!
I became very interested in NLP- - NEURO-LINGUISTIC PROGRAMMING about 15 years ago. Along with Quantum Physics, EBD- Evidence Based Design, Biophilic Design and Aikido . Studying for years getting beneath what is seen ON the surface. Where did the truth go? Where was the fight for who you are, what you like? Why are we apologizing all the time?
This has allowed me to observe environments without being influenced .
No one knows what we really like, they just keep TELLING US -WHAT- to like. When I am face to face with a brand I can see it's vulnerability. The media, advertisers can say what they want, dictating to us what to feel, think and buy. Another cookie cutter , ego driven , fear based, fad driven market.
When learning your brands true story, it's essence , its' meaning behind the ad through the front end people, the backstage , it's CULTURE, I then use three senses I work with, my 3D Marketing - Sensatory | Tactile | Emotional to bring touch points alive creating your Brand Advocates .
The visuals, textures , smells and music all come to life! My intuition guides me to create a branded environment . Because Owners care about the way YOU FEEL about who they are , and excited to share that leaving YOU feeling warm and fuzzy all over.
Just like going INTO someones home
for THE VERY FIRST TIME!
Question: WOULD you want to STAY? Why would you want to ENTER? What was it about the environment that drew you in AND want to come back? What was familiar ? Safe?
And, What did I learn / discover that was new? ( Experience )
There are Neuro-Linguistic Language Properties happening all around you, inside of you firing signals in your brain letting you know if it's cool to stay or not, does it look familiar , safe?
How does this environment make you FEEL?
It all counts!
Sure a Facebook ad , Yelp, etc. may have drawn a guest to your location- but what happens AT THE LOCATION is where the rubber meets the road.
An opportunity to create longer lasting sustaining impressions that goes
deeper in the heart where
they will be sure to return again and again , tell everyone about the way they FELT AND
in a warm positive meaningful heart-felt way.
This life has become so ROBOTIC. No one looks up when they walk, they look at their cell.
(A smile goes a long way people!)
We are all connected whether we want to admit or not. It is my passion to wake that up in environments using the real estate space you already posses. Your touch points creating a feeling of home, indulging in a truth energy in your guest YOUR BRAND has resonated with or INSPIRED them TO BE.
The culture within and without ( local relevance ) guest recognize and resonate with together with YOUR brand. This is the bridging of the gap through Sensatory ( Intuition ) , Tactile and Emotional.
All three going deep on a neurological level reaching core values, culture and community.
I am all about THE FACE TO FACE leaving the digital marketing platform to the ones
that sit behind a computer all day.
Touching, feeling and being guided by intuition.
Incorporating this philosophy into my interior branding allows for businesses to connect on a deeper level and sustain for years to come.
What , at the end of the day ,
we as humans honestly desire in this digital overloaded sphere to live a long loving meaningful life in a community that is connected and cares.
No matter where we are from or for how long .
Gylliayn ( g )