In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.
Gylliayn uses what every human neurologically resonate with.
An overall diagnosis
vision, touch, and smell .
An observation .
In Gylliayn's case, " A Creative Observation".
Sensory assessment aims to quantify and describe, in a systematic manner, all human perceptions when confronted with a product or object .
(the way interaction with the product feels)
‘People are drawn to tactility because they are seeking something “real”.
We spend so much of our time in the digital world – something natural brings us closer to reality.’
Aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal.
This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.
Emotional design: visceral, behavioral and reflective level.
The importance of creating fun and pleasurable products instead of dull and dreary ones.
Gylliayn helps a product evoke an emotion when the user is interacting with the product.
People can more easily relate to a product, a service, a system, or an experience when they are able to connect with it at a personal level .
A Touchpoint is an influential action initiated by a communication, a human contact or a physical or sensory interaction.
Each touchpoint is a message that literally "touches" a customer in some way.
Collectively, touchpoints create the customer's experience.
brings awareness to A BRAND Story by using touch points and these 3 senses.
Sensatory | Tactile | Emotional .
Bridging the gap between you, your story, your community ( Local Relevance ) and your why.
She is very heart centered and intuitive interior brand artisan who has an eye for seeing creative possibilities.
Maya Angelou — 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'
Gylliayn ( aka "G" )
Hospitality Brand Artisan
The Other Side of Touch Points!
How to maximize the Return on YOUR Investment in Your Hospitality Design!
DESIGN IS A CREATIVE ACTIVITY WHOSE AIM IS TO ESTABLISH THE MULTI- FACET QUALITIES OF:
-The International Council Societies of Industrial Design
Gylliayn Definition of Design:
Gylliayn Design can be MEASURED and PRACTICED at three levels:
The understanding of design as a Comprehensive Function with Benefits for Business has not yet completely taken hold , but is quickly catching on!
Gylliayn Design is functionally and experimentally innovative to enhance your financial performance.
Your Design ROI can be Measured by the BENEFITS of Design related to :
The four produce certain BENEFITS IN operative strategic and tactile levels.
Increased Process Efficiently
Shorter Time to Market
Life Cycle Optimization
QUALITATIVE > QUANTITATIVE > FINANCIAL
Gylliayn Design strategically creates on the benefits from :
Sensatory | Tactile | Emotional
The BENEFITS from these three qualitative implemented and designed can be measured quantitative and financial.
Increased in Customer Satisfaction leads to Greater Cash Flow!
Qualitative > Quantitative > Financial
Design is seen as an investment.
Ready to get started?
I am too!
I became very interested in the way people react to certain things becoming enlightened .
People are emotional beings looking for THINGS they can relate too.
I have learned you have to go ALL IN for what you believe or it won't matter to yourself or to those around you.
People remember how you made them FEEL. But First that FEELING has to come from you, your environment , brand culture everything that is in and around YOU in order for it to be TRUE.
By using your real estate space you already have going beyond your four walls as marketing touch points increases the emotional connections to your guest and brand awareness thus maintaining your loyal guest and INSPIRING new ones!
People are INSPIRED by EMOTION from the slightest DETAIL!
They feel and SENSE SAFETY, SECURITY and most of all , they feel and SENSE you CARE and RESPECT YOURSELF enough to CARE AND RESPECT THEM!
I have Studied for years getting beneath what is seen ON the surface.
The vibrations we sense. The vibrations that we are drawn too.
Colors, People, Places, Things, Objects, Texture, Location, Smells, Music and more, you name it...
This has allowed me to observe environments without being influenced by media , fads or trends.
My 3 DIMENSIONAL Marketing - Sensatory | Tactile | Emotional bring touch points alive creating your custom Brand Advocates .
I bring Tactile Touch Points to life creating and INTEGRATING a branded environment they can sense, feel and touch!
I know you care about the way YOUR GUEST FEEL when the enter and long after they have left.
Just like going INTO someones home for THE VERY FIRST TIME!
The way they feel when they enter, what resonated with them , intrigued them and to feel safe enough TO stay creating memorable moments!
They will want to come back again and again telling ALL their Friends what an awesome experience they had !
We are all connected and desire to live a long loving meaningful life in a community that is connected and cares.
Guest Desire Emotional Connections!
No matter where or for how long .
If you are ready to get started, I would love to consult with you at your convenience!
Gylliayn ( g )
I am inspired by the 1920's, 30's and 40's. Kind of an old soul, I guess!
Hope it puts a smile on your face! :-)