what is Design ROI?
“Money buys, but emotions sell.”
How to maximize the Return on YOUR Investment in Your Hospitality Design!
- Companies that enhance the customer experience at EVERY touch point, are using design to enable product and service innovation.
- Gylliayns Designs are being used to increase customer satisfaction and develop communities of customers .
- Brand perception, loyalty and familiarity are affected by her design.
DESIGN IS A CREATIVE ACTIVITY WHOSE AIM IS TO ESTABLISH THE MULTI- FACET QUALITIES OF:
- OBJECTS
- PROCESSES
- SERVICES
- AND THEIR SYSTEMS IN WHOLE LIFE CYCLES
-The International Council Societies of Industrial Design
Gylliayn Definition of Design:
- Design as a competence
- Design as a process
- Design as a service
- Design as an outcome
Gylliayn Design can be MEASURED and PRACTICED at three levels:
- Sensatory
- Tactile
- Emotional
- Design is considered to play a role in enhancing competitiveness.
- Most companies STILL view design narrowly as compromising product design or visual appearance enhancement.
The understanding of design as a Comprehensive Function with Benefits for Business has not yet completely taken hold , but is quickly catching on!
- Design must be applied strategically and continuously in order to have a favorable effect on sales.
Gylliayn Design is functionally and experimentally innovative to enhance your financial performance.
No Design vs Design, that is Design Roi Question!
Measuring your Design ROI
Your Design ROI can be Measured by the BENEFITS of Design related to :
- PRODUCT
- SERVICE
- SPACE
- BRAND
The four produce certain BENEFITS IN operative strategic and tactile levels.
- When we DEFINE the Benefits you are looking for and the design activities that will be used, we then can define what is to measured.
- The objects of the design are the Tools.
- The Benefits of the design will function as the targets.
- Metrics can be met by tracking the number of IMPRESSIONS of targets and impacts on cash flow.
Brand Strengthening
Expandability
Repeatability
Innovation
Learning
Increased Process Efficiently
Shorter Time to Market
Differentiate
User Satisfaction
Aesthetics
Visibility
Life Cycle Optimization
Meaningful
Material Choices
QUALITATIVE > QUANTITATIVE > FINANCIAL
Gylliayn Design strategically creates on the benefits from :
Sensatory | Tactile | Emotional
The BENEFITS from these three qualitative implemented and designed can be measured quantitative and financial.
Increased in Customer Satisfaction leads to Greater Cash Flow!
Qualitative > Quantitative > Financial
Design is seen as an investment.
Ready to get started?
I am too!
The Touchy Feely Version!
I became very interested in the way people react to certain things becoming enlightened .
Creative Observation.
People are emotional beings looking for THINGS they can relate too.
I have learned you have to go ALL IN for what you believe or it won't matter to yourself or to those around you.
People remember how you made them FEEL. But First that FEELING has to come from you, your environment , brand culture everything that is in and around YOU in order for it to be TRUE.
By using your real estate space you already have going beyond your four walls as marketing touch points increases the emotional connections to your guest and brand awareness thus maintaining your loyal guest and INSPIRING new ones!
People are INSPIRED by EMOTION from the slightest DETAIL!
They feel and SENSE SAFETY, SECURITY and most of all , they feel and SENSE you CARE and RESPECT YOURSELF enough to CARE AND RESPECT THEM!
I have Studied for years getting beneath what is seen ON the surface.
The vibrations we sense. The vibrations that we are drawn too.
And Why.
Colors, People, Places, Things, Objects, Texture, Location, Smells, Music and more, you name it...
Everything Counts!
This has allowed me to observe environments without being influenced by media , fads or trends.
My 3 DIMENSIONAL Marketing - Sensatory | Tactile | Emotional bring touch points alive creating your custom Brand Advocates .
I bring Tactile Touch Points to life creating and INTEGRATING a branded environment they can sense, feel and touch!
I know you care about the way YOUR GUEST FEEL when the enter and long after they have left.
Just like going INTO someones home for THE VERY FIRST TIME!
The way they feel when they enter, what resonated with them , intrigued them and to feel safe enough TO stay creating memorable moments!
They will want to come back again and again telling ALL their Friends what an awesome experience they had !
We are all connected and desire to live a long loving meaningful life in a community that is connected and cares.
MEANINGFUL MARKETING
Guest Desire Emotional Connections!
No matter where or for how long .
If you are ready to get started, I would love to consult with you at your convenience!
Gylliayn ( g )
